Course Description

601:716. ADVERTISING LAW (3)


Advertising law explores the legal problems raised by advertising, marketing, and branding. The course will cover false advertising law (with particular emphasis on the Lanham Act), aspects of trademark and copyright law, and the law relating to digital marketing practices.  We will consider the special issues that arise with green marketing and other socially-conscious marketing practices, as well as conflicts between consumer protection and free expression interests.  Students will be expected to write short papers, with the best being selected for publication on the RIIPL blog. There will also be an exam.